That looks exactly like an Arctic Truck set-up! I go to Iceland yearly, and offroading and snow trucks are huge there. Like they're everywhere.
This is a vid of snowing, and glacial rivers.
http://www.youtube.com/watch?v=YAyS-SJGEOM
Its awesome, my cousin does it. Its done up north and on the glaciers, and yes Iceland is warm and Greenland is cold.